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Jul 1, 20213 min read
The Experience is King: Behind the Scenes with E&A
Another look into how we do things at JECP These days we're rocking some pretty nice gear, have a solid team, and stretching our...
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May 25, 20214 min read
Performance: A Vastly Overlooked Element in Music Videos
Thinking about your music video with messaging in mind I'll be the first to admit that performance videos aren't the first to light me up...
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Apr 23, 20214 min read
Why Reputation Matters: Full Circle Moments
Our production with ZoneZero If you've been along for the ride with JECP for any amount of time, you've heard us preach the importance of...
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Apr 10, 20216 min read
Bouncing back from Creative Burnout
A look at the Softspoken Campaign We're going to dive into the Softspoken campaign we produced in 2020 and the obstacles and rewards we...
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Dec 31, 20207 min read
Surviving 2020
Being grateful, finding ourselves and highlighting our year entry no. 31 As I'm sure this year has been a whirlwind for many, we're most...
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Oct 17, 20205 min read
Not All Labels Suck
why the LMTF project was so rewarding for us entry no. 29 We get asked a lot why we don't work with labels all that often. There are many...
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Sep 25, 20203 min read
The Value of Relationships
a strong client relationship turns to alignment entry no. 27 I think all of us creatives who offer a service find ourselves thinking...
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Sep 18, 20206 min read
FOUR TIPS FOR PRE-PRODUCTION
nothing beats being prepared for a project entry no. 26 For many years I dreamed about having $10k, $50k, or even $100k project budgets....
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Aug 28, 20204 min read
What is Pre-production?
providing clarity to an unseen stage of projects entry no. 23 It's easy to look at a final project and see it as great, but how did it...
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Aug 14, 20204 min read
Art of the Invoice
building a repeatable process to earn trust entry no. 21 THE PROBLEM As creatives, I think we've all felt anxiety or burned attempting...
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Aug 7, 20203 min read
NYA Project Lighting Breakdown
a how-to in the lighting department entry no. 20 Music videos come in many shapes and forms. Honestly, it’s one of the most creative and...
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Dec 14, 20199 min read
Wrapping up the Decade
what we learned and where we're going in 2020 entry no. 18 In wrapping up the decade and leading into 2020, we wanted to take some time a...
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Feb 24, 20184 min read
Working with the C200
Dreamwalker "Essence" Music Video entry no. 14 At first glance this project is everything we try to imagine a project to be. Showcases...
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Feb 3, 20182 min read
Art of Color
using the color red to lead our art direction entry no. 12 This project was a mix of Post Modern's feelings about the track and our...
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Jan 27, 20183 min read
Expression meets Depression
midwest weather project entry no. 11 Expression of art meets depression. Many artists can relate with the experience of feeling a sense...
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Jan 20, 20181 min read
Seafoam
Lave Project Highlight entry no. 10 Have a look into our underwater adventure for LAVE's track, Seafoam. The film was completed with the...
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Nov 25, 20173 min read
Life and Death
Finding art direction to symbolize deep meaning entry no. 09 When A Liar's Eyes initially discussed this project, they wanted to be sure...
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Nov 18, 20173 min read
Hardcore Meets Hip-hop
Borrowing inspiration from other genres entry no. 08 The approach of this project was to create a music video that had hardcore elements...
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Oct 6, 20173 min read
Stay Dark
Managing time and power entry no. 07 "Subjective Morality" is a heavy hitter track. From the start we knew the edit needed to carry an...
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Aug 18, 20173 min read
Livin' in the 90's
Pale ash project entry no. 06 Over the years we’ve had a lot of projects and some are plan-heavy, others, more so concept and some are...
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